What does the Act do?
This piece of legislation Act introduced new mandatory conditions for premises and occasional licences, including conditions on minimum pricing of multi-packs, drinks promotions and age verification policies.
When did it come into force?
1 October 2011 (with some minor exceptions).At that date, the new conditions were automatically incorporated into all premises licences.
So what were these new conditions?
1. Multi-pack Pricing•Packs of alcohol containing two or more alcoholic products are subject to minimum pricing.•The price of the package as a whole must be equal to or greater than the sum of the individual product.•This applies only where each alcoholic product in the package is available for sale on the premises.•So where one bottle of wine costs £10, a pack of two bottles must be sold for at least £20.
2. Variation of Pricing – Off-sales•Retailers may vary the price of different products at any time, so long as each individual product maintains the same price for 72 hours.
3. Drinks Promotions – Off-sales
Drinks promotions which involve the supply of alcohol free of charge or at a reduced price on the purchase of one or more drinks (ie “buy one, get one free” promotions) are now prohibited in respect of on-sales and off-sales.