Simon West, director of blockbusters such as Con Air, Black Hawk Down, Tomb Raider and, er, The Expendables 2, has raised £1.9 million for his new film "Salty", on equity crowdfunding platform SyndicateRoom. For the first time, members of the public have the opportunity to take part in the success of the film by investing in the company which is to produce the film.
Salty is a bit of a departure from the work for which West is known. It's to be an adventure comedy based on the novel with the same name about a former rock star who is persuaded to go on holiday to Thailand by his supermodel wife. Various capers follow in the film which West claims will be "The Hangover meets Get Him To The Greek" and is rumoured to attract an all-star cast.
This project currently holds the record for the most successful UK film on a crowdfunding platform and while crowdfunding a film isn't a new phenomenon, giving investors a share in the profits is. The rest of the film’s £6.7m ($10m) budget is due to be raised through angel investment, tax credit returns and pre-sales. With 123 investors each making a minimum investment of £1,000, these Simon West fans will get to see a return on their investment if Salty is a success.
Let's hope this film isn't expendable and leaves a sweet taste in the investors' mouths.
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