Everything started to go a bit haywire two or three months ago when I was distracted by a combination of (i) several transactions all coming to a head at the same time; (ii) being invited to become Corporate Divisional Manager and join Morton Fraser's management board; and (iii) a general lack of commercial news stories that really grabbed my attention and made me want to put pen to paper (or rather fingers to keyboard). I now see, to my great shame, that I haven't blogged since the end of March and that April 2013 was a complete "blog vacuum". I'm not proud of myself and you'd think after all of the marketing courses I've been on that I'd know all about "under-promising and over-delivering". Anyway, that's the confession out of the way; what am I going to do about it?
The answer is quite simple: in management-speak terms I'm going to effect a paradigm shift (having consulted with all relevant stakeholders) and then give 110% to the new reality. In English: I'm going to aim to write a monthly blog. I'll try to write the first one in May (so this one doesn't count) and take it from there.
Apparently next week is National Donkey Week and 12 May is National Cucumber Day so I may write a legal blog tenuously linked to one of those comedy topics. Alternatively I may harness the power of the blog to try and single-handedly start a campaign to initiate a National Hug-A-Lawyer Day. I suspect that in reality my next blog will be about data protection, intellectual property or even Sunderland Football Club's skin-of-the-teeth survival in the Premier League. Here's hoping. Watch this space.