Marketing and Business Development Director
Tania is the marketing and business development director.
She is responsible for providing leadership and direction for the marketing and business development function. A key focus is on developing the brand strategy, taking teams through business planning, creating strategic marketing plans and using insight to differentiate the firm and its services.
Alongside strategy, Tania's responsibilities include managing the reputation of the firm, building business initiatives for revenue generation, enhancing stakeholder engagement and creating new routes to market. As a senior executive with over 25 years in marketing and strategic communications, with the last 7 at board level, Tania has an extensive background of business planning, commercialisation, marketing, business development, public affairs and corporate relations.
She has worked with companies facing a changing business landscape and has had a career within the professional services, IT sectors and agency side - with organisations including Pagan Osborne, Indigo (PR) Ltd, ICL, Diageo Scotland, EJ Stiells and the Digital Animations Group (the first Scottish listed AIM company).